Chargebacks are being filed with such an alarming frequency that it has become commonplace for merchants to absorb the disruption as a cost of doing business. Chargebacks are a considerable drain on revenue and resources, with the long-term threat to business longevity becoming a point of examination in this paper. However, the how and why behind receiving a chargeback can be better explained beyond customer dissatisfaction. In fact, when taking into account various factors such